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Detail Candy Crush Saga

Candy Crush Saga

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Candy Crush Saga Summary

From a business analyst’s standpoint, Candy Crush Saga is the gold standard for casual mobile free-to-play design. Its combination of simple mechanics, psychological retention strategies, and aggressive but effective monetization has kept it in the top charts for over 10 years. While hardcore gamers may dismiss it as repetitive or overly monetized, the numbers speak for themselves — Candy Crush remains a financial juggernaut and a case study in how to design for mass-market appeal.

Rating

Graphics and Sound

4

Controls

4.5

Gameplay

4.5

Lasting Appeal

5

PROS

  • Highly addictive and satisfying gameplay loop.
  • Easy to pick up for all ages.
  • Constantly updated with new content.
  • Polished visuals and smooth interface.
  • Engaging special events and challenges.

CONS

  • Difficulty spikes can feel manipulative.
  • Heavy reliance on luck in later levels.
  • Push toward in-app purchases.
  • Limited lives can frustrate continuous play.

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